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A Brand called YOU

By Karen Vally on 08 Sep 2022

What is MY story? Essentially, my story could be described as one in which, " I was trapped, but I developed the courage to set myself free." I thought there was only one way to be and to live, and that everything had to be perfect. That's what my mother had taught me.

I thought that I was right and that everyone else was wrong. It was my coach who helped me to identify my blind spot (that I was right), and who gave me an opportunity to see things differently and to explore new possibilities. I discovered that I'm a "heart" person, who values building lasting relationships,  not a "head" person, driven entirely by the desire to make a sale. I learnt how to slow down, how to be peaceful and how to strive to be whole, rather than perfect. This gradual transformation, which often felt uncomfortable, gave me the courage to set myself free when that unexpected opportunity arrived.

I have learnt so much since that pivotal moment in 2011. How fulfilling it has been, since I became an accredited New Insights Life Coach in 2013, to pass on to so many clients, the skills I have learnt from my coach -  how to develop a sharp awareness, how to shift my focus onto my strengths, how to manage my time more effectively and how to set clear limits and boundaries and create a life-work balance.

 I have experienced the benefits of observing myself closely, looking for patterns and creating new habits. I choose to learn and grow so that I can become the best version of myself. Every day, I am inspired, motivated and guided by My Mission Statement. It incapsulates A Brand called ME.

It is an irrefutable fact that we all love a story and that as soon as we hear those words, "Let me tell you a story..." our undivided attention is captured. It's not surprising then, that Brand Storytelling has become such a powerful force in the world. Customers have become much more discerning and competition is intensely fierce.

"People are more likely to trust your brand, and ultimately make a purchase from you, if they can form an emotional connection. The easiest way to do that, is through an emotional, relatable brand story."

"It's not enough to have a quality product or service. You need to know how to talk about it in a way that differentiates you from the crowd." Prospective customers want to know more than who you are and what you do. They want to know what you care about and why that matters. They want to know if our brand has a "soul." They will only step into your world if they're convinced that by doing so, you will solve their problem, make their lives easier or give them peace of mind, or that, by not doing so, they'll be missing out on something really worthwhile.

"People don't relate to perfection. They relate to the emotional journey of experiencing adversity, struggling through it, and, ultimately, overcoming it. Because, in a nutshell, that's the story of life...what people relate to and get inspired by, isn't endless success - it's the rocky journey of pursuing a goal, getting knocked down, and ultimately, finding a path toward success."

If you are employed by a large corporate or by a small, medium-sized or large company, I would love to hear about the extent to which they use story telling in their branding and how effective it has been. If you're a business owner, please let me know what your story is and the impact it has had on your success. And if none of these categories apply to you, then I invite you to send me a description of, "A Brand called ME." We are all, after all, in the business of leading ourselves, as pilgrims on this journey we call, LIFE.

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